Senior Advisor, Product Marketing

Responsibilities

• Develop and deploy integrated go‑to‑market strategies (digital and traditional), aligned with business objectives, in collaboration with product, communications, sales activation, and distribution teams.
• Analyze market, competition, and performance data to identify trends, issues, and opportunities, and formulate strategic recommendations for product development and commercialization.
• Define value propositions, customer journeys, key messages, and sales arguments to support product launches and the evolution of products and services.
• Design and implement growth strategies and product lifecycle management, including nurturing, cross‑selling, ABM initiatives, and enhancing customer journeys.
• Ensure the optimization of digital product presence, including managing and evolving product pages and landing pages to maximize engagement, conversion, and user experience.
• Lead...