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Segment Marketing Manager - Healthcare

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Barco
📍 Kortrijk, Belgium
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Location Kortrijk
📅
Posted June 21, 2026
🚗
Commute Local Area
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Local Opportunity Near You!

This job is in your area. Enjoy a short commute and work close to home.

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Job Description

Segment Marketing Manager - Healthcare

Location:

Kortrijk, BE Duluth, GA, US

As Segment & Clinical Marketing manager you are responsible for the value messaging of the Healthcare Portfolio from launch throughout the full sales journey, developed to target the different clinical segments, customers, personas and channels.

You work with a cross-functional team of sales leaders, product managers, communications specialists and regulatory specialists to assure that the marketing activities support commercial objectives.

Key responsibilities


Market & Customer Insights

  • Build a profound, data-driven understanding of target clinical segments, end customers, personas, and channels, including market definition, segmentation, market size, customer and buyer types, and their journey

  • Conduct win/loss analyses and assess competitors to define Barco’s positioning

  • Document key market prob...
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    📍 Location Details

    🌆
    City
    Kortrijk
    🗺️
    Country
    Belgium
    🚗
    Commute
    Local Area

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