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SBM/BM-LC-上海

🏢
AstraZeneca
📍 China, China
📍
Location China
📅
Posted June 09, 2026
🚗
Commute Local Area
🎯
Local Opportunity Near You!

This job is in your area. Enjoy a short commute and work close to home.

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Job Description

1. Deep understanding of customer insights

  • Regular customer visit, frequent sales team interaction
  • Understand the objective of different types of marketing research. Be able to identify research needs and provide clear brief to agency
  • Analyze agencies’ proposal and identify right agency for research, manages and monitors research project with agency
  • Analyses and interprets the research data presented to assist in strategic decision

    • 2. Develop brand plan (BP) , brand execution plan (BEP) and long range plan (LRP)

  • Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors.
  • Conducts situation analysis, with input from internal & external stakeholders.
  • Elaborates clear SWOT, resulting in identification of Key Issues .
  • Performs risk analysis and develop mitigation plan,
  • Develops forecasting based on market dynamics for the planning period.
  • Devel...

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    📍 Location Details

    🌆
    City
    China
    🗺️
    Country
    China
    🚗
    Commute
    Local Area

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