Head of SAP Marketing

- Level : GM/AGM
- Location: Noida

Role Overview

We are seeking a strategic and results-driven marketing leader to oversee the design and execution of global, integrated Go-to-Market (GTM) campaigns for the HCLTech SAP Ecosystem Business Unit. This role will lead multi-channel demand generation initiatives, align with cross-functional stakeholders and drive measurable pipeline outcomes.

Key Responsibilities

Campaign Strategy and Planning

- Design and manage global GTM marketing campaigns aligned with business priorities.
- Collaborate with cross-functional teams to develop data-driven, scalable programs that generate demand and pipeline growth.

Execution and Optimization

- Lead end-to-end campaign execution, leveraging automation, AI and intelligent triggers.
- Optimize targeting strategies using client and whitespace data insights.

Alliance and Sales Enablement

- Pa...