Enhance customer engagement with your marketing automation expertise at STEMCELL as a Salesforce Marketing Cloud Specialist. This temporary position focuses on optimizing and scaling audience segmentation and data-driven campaigns.
As a Marketing Operations Specialist, you will configure Salesforce Marketing Cloud and Data 360 to align marketing and sales strategies. Your role involves developing automated marketing programs, enhancing audience segments, and executing improvement initiatives for marketing automation processes. Collaborate with cross-functional teams to translate business objectives into actionable marketing solutions.
Key Responsibilities:
• Configure and manage Salesforce marketing automation tools
• Design automated marketing campaigns for lead nurturing
• Develop audience segments and optimize data rules
• Collaborate with Marketing and Sales teams on goals
• Execute continuous improvement initiatives for automation tools
Requirements:
• B...