Description

Marketing Cloud Architecture & Data Management - Advanced understanding of Salesforce Marketing Cloud architecture, including Contact Builder and data model design - Expertise in Contact Builder: contact key strategy, attribute groups, and relational data modeling - Strong experience with Data Extensions: schema design, data types, indexing, and lifecycle management - Proficient in Subscriber data governance, including deduplication, data hygiene, and segmentation readiness Data, Segmentation & Automation - Advanced SQL querying for segmentation, audience creation, and data transformation across large datasets - Development of dynamic, reusable audience segments using behavioral, demographic, and transactional data - Hands-on expertise with Automation Studio for scheduling, ETL processes, and campaign data workflows - Implementation of calculated attributes and advanced segmentation logic to support personalization and targeting Journey Orchestration & Lifecycle Mar...