Description
Our company is seeking an experienced Salesforce Marketing Cloud Architect to lead the design and execution of strategic digital marketing initiatives across Salesforce Marketing Cloud, web, digital platforms, and personalization engines. As a digital leader, you will drive cross-channel campaign architecture, develop customer journeys, and oversee platform integrations to maximize personalization, engagement, and business value. This role also manages the digital data & research team, supporting broader marketing and digital engagement objectives.

Responsibilities:

+ Lead the architecture and execution of marketing automation via Salesforce Marketing Cloud (Journey Builder, Email Studio, etc.).

+ Develop multichannel customer journey strategies spanning email, SMS, web, social, and more.

+ Collaborate closely with channel strategists across SMS, mobile, web, paid media, social, and direct mail.

+ Oversee digital campaign str...