Sales Strategy & Planning – Digital (News Media)

Role Objective

Drive digital revenue growth and competitive leadership through strategic planning, pricing optimization, monetization, forecasting, and market intelligence.

Key Responsibilities

Revenue Strategy & Forecasting

• Own digital AOP planning, forecasting, and revenue tracking
• Monitor projections vs. actuals and drive corrective actions
• Develop category, client, and platform-level revenue strategies

Pricing & Monetization

• Optimize pricing across Display, Video, Programmatic, and Branded Content
• Drive yield optimization and maximize inventory monetization
• Analyze deal quality, discounting trends, and effective yield

Market Intelligence & Competitive Benchmarking

• Benchmark compe...