To assist the Management in formulating Regional short and long range Sales and Distribution objectives, policies and strategies. To enhance the public image and prestige of the company wherever appropriate by maintaining professional standards of behaviour and dress. To maintain an interest in public and business trends regionally in order to report situations advantageous or detrimental to corporate interests. To maintain cordial and beneficial working relationships with all Sales and administration staff operating within the company. Sales Responsibilities To ensure the efficient and profitable management of the sales territories, and the achievement of all sales objectives and targets. To canvas the trade in terms of pre-determined call cycles and routes, ensuring the pre-planning and professional approach to each call. To initiate aggressive sales and promotional activities of the product range in order to ensure distribution of products and adequate s...