Foreground is partnering with a well-established Saudi retail group. As part of its ongoing transformation, the business is expanding its distribution arm beyond its showroom network, with a strategic focus on HoReCa and B2B channels across the Kingdom.

The organization is appointing a Sales Manager HoReCa to lead the commercial development of this channel, building strategic relationships across hotels, restaurants, cafés, and institutional buyers, while driving revenue growth at a national level.

Role Overview

The Sales Manager HoReCa will be responsible for establishing and scaling the HoReCa vertical across Saudi Arabia. This role combines strategic market development with hands-on execution, requiring strong commercial ownership, relationship-building capability, and the ability to lead key account initiatives across the Kingdom.

The role will be based in Riyadh, with nationwide coverage.

Key Responsibilities<...