Role Purpose (write a short paragraph why the role exists and its contributions to achieving Coats’ goals)


The Country Sales Manager (CSM) role exists to drive revenue growth and market expansion within a specific country or region by managing key growth accounts and mid-sized customers. By understanding local market dynamics, customer needs, and industry challenges, the CSM ensures that Coats Digital’s solutions, such as FRP (Fast React Plan) and GSD (General Sewing Data) , are effectively positioned to deliver value. This role is critical to expanding Coats Digital’s presence, increasing the adoption of digital solutions, and achieving sustainable growth . Through proactive engagement, strategic account management, and collaboration with cross-functional teams, the CSM contributes directly to Coats Digital’s goals of market leadership, customer satisfaction, and long-term profitability .



Principal Accountabilities and Key Activities


1. Revenue ...