Role Purpose (write a short paragraph why the role exists and its contributions to achieving Coats’ goals)

The Country Sales Manager (CSM) role exists to drive revenue growth and market expansion within a specific country or region by managing key growth accounts and mid-sized customers. By understanding local market dynamics, customer needs, and industry challenges, the CSM ensures that Coats Digital’s solutions, such as FRP (Fast React Plan) and GSD (General Sewing Data), are effectively positioned to deliver value. This role is critical to expanding Coats Digital’s presence, increasing the adoption of digital solutions, and achieving sustainable growth. Through proactive engagement, strategic account management, and collaboration with cross-functional teams, the CSM contributes directly to Coats Digital’s goals of market leadership, customer satisfaction, and long-term profitability.

Principal Accountabilities and ...