The Sales Manager is responsible for driving sales growth within the on-trade and off-trade channels. This role focuses on developing strong trade relationships, expanding market presence, achieving revenue targets, and executing strategic sales initiatives to strengthen the company's wine portfolio in the market. Key Responsibilities Sales & Revenue Growth Develop and execute trade sales strategies to achieve monthly and annual sales targets. Identify and secure new business opportunities within the on-trade and off-trade sectors. Grow distribution footprint and increase product listings across key accounts. Monitor competitor activities and market trends to identify growth opportunities. Account Management Build and maintain strong relationships with key trade partners. Conduct regular sales visits, tastings, and product presentations. Negotiate pricing, promotional activities, and commercial agreements. Ensure high levels of customer satisfaction and retention. Portfolio Management ...