To analyse the industry trend and identify new growth areas for food ingredients /additives

Develop and implement a strategic sales plan to achieve company sales targets and expand customer base.

To identify potential opportunities and develop new business in the responsible markets.

To formulate and implement business strategies to achieve sales target and growth.

To develop and build strong relationships with business partners.

Understand customer requirements and provide solutions that meet their needs by conducting regular customer visits and presentations to promote products and services.

Stay updated on industry trends, new product developments, and regulatory changes to maintain strong product knowledge.

Perform any other ad hoc tasks or responsibilities as assigned.