About the Role

At Sona, we're selling into a market that has been underserved for decades, and the momentum is real. As our Sales Director, you'll build and lead the AE team that turns that momentum into repeatable, scalable revenue.

If you want to inherit a finished playbook, this isn't the role. This is a build. You'll take strong foundations, a product customers genuinely need and a growing pipeline, and shape how we generate demand, run deals, and coach reps to win. You'll report to Nathan, our VP of Sales, and work hand in hand with marketing, product, and the customer team to keep the whole motion tight.

Responsibilities

• Lead, coach, and develop the AE team, setting the standard for how we sell and how we win


• Own pipeline generation as a core discipline and build the outbound engine that feeds sustainable growth


• Bring sales rigour to how the team qualifies, runs, and closes complex, multi-stakeho...