The Sales Analyst is responsible for driving data-informed decision-making across marketing, sales, and enrolment functions. The role provides strategic and operational support through funnel performance management, business intelligence reporting, CRM and platform optimisation, lead nurturing initiatives, privacy compliance oversight, and cross-functional process improvement. The incumbent plays a pivotal role in translating complex institutional and campaign data into actionable insights that improve conversion rates, strengthen operational efficiency, support stakeholder decision-making, and enhance the prospective student journey. This role also serves as a key enabler of digital transformation by supporting systems such as HubSpot, WhatsApp, webchat, and related enrolment technologies.

Key Responsibilities

1. Business Performance Enhancement

• Identify and implement opportunities to improve current business processes, workflows, and operationa...