We are looking for a data‑obsessed, technically‑fluent Retention Specialist to lead our customer lifecycle strategy. You aren’t just sending emails, you are an architect of customer journeys. You will own the end‑to‑end execution of our Email, SMS, and Push notification strategies while pioneering new growth frontiers like WhatsApp.

The ideal candidate lives at the intersection of creative storytelling and hard data. You should be someone who thrives on diving into GA4 or RetentionX to find a specific cohort of at‑risk high‑value customers and then building a hyper‑targeted automated flow in Klaviyo to win them back.

Key Responsibilities

• Omnichannel Strategy: Own the monthly CRM calendar across Email, SMS, and Push. Lead the expansion into new channels, specifically WhatsApp and other emerging growth initiatives.
• Relentless Optimization: Establish a culture of test and learn. Responsible for a continuous A/B testing roadmap, validating ev...