About the Role
upGrad is launching a

micro-learning edutainment app for Hindi-speaking professionals . Think of it as a

progress platform , not a traditional course marketplace.
We’re

pre-launch

and hiring our

first Retention Manager . This is a true

0→1 role

where you’ll build the entire lifecycle and engagement engine from scratch—CRM/CLM setup, automated journeys, churn prevention, dunning recovery, and win-back systems.
If you enjoy owning post-install growth and turning users into long-term subscribers, this role is for you.

What You’ll Own
CRM & Lifecycle Foundations
End-to-end ownership of the CRM platform (CleverTap or equivalent)
User segmentation, journey design, and campaign automation from scratch
Multi-Channel Engagement
Hands-on execution across Push, Email, WhatsApp, In-app, and SMS
Decide the right channel, message, timing, and frequency for each user cohort
Lifecycle F...