Responsibilities

• Align production with retail demand; target 70% of eggs through stores and mobile outlets.
• Coordinate with Production Planning to match output with seasonal trends.
• Develop promotions, bundles, and sales initiatives to boost retail volume.
• Drive outlet sales to achieve monthly and annual revenue targets.
• Grow same‑store sales while safeguarding profitability.
• Expand mobile retail units as a growth channel.
• Standardize SOPs across outlets to ensure operational efficiency.
• Manage inventory, minimize shrinkage, and ensure proper handling of fresh produce.
• Implement effective merchandising and customer‑facing displays.
• Lead Area Supervisors and clusters; recruit, train, and motivate staff.
• Design performance‑based incentives to drive team results.
• Strengthen customer experience, loyalty programs, and brand visibility through stores and mobile ...