Role Overview

The Retail Operations Lead is responsible for the end-to-end execution of retail strategy and brand marketing across all physical ASUS touchpoints. This portfolio includes Concept Stores, Shop-in-Shop (SIS) corners, and multi-brand environments.

The role ensures a premium brand presence through strategic expansion, rigorous project management, asset optimization, and meticulous budget control. As a key cross-functional driver, the Lead synchronizes field operations with marketing goals to maximize visibility and store performance.

Roles & Responsibilities

1. Channel Expansion & Project Management

• Oversee the full lifecycle of store openings, renovations, and milestones, ensuring all physical spaces align with ASUS global standards.
• Lead execution of all project phases: concept design, costing, bidding, construction, and store opening.