About Electric Twin

Most organisations make their biggest decisions on a thin slice of evidence — a handful of customer calls, one survey, instinct when the data runs out. Electric Twin changes that. We're a behavioural simulation platform that lets organisations test ideas, messages, and decisions against synthetic populations — digital twins of real audiences — and get answers in minutes that would otherwise take weeks.

The work is grounded, and the engineering is real. We've run over 40,000 evaluations across populations covering 155 countries. Independent academic research with Professor Michael Muthukrishna at the LSE found our outputs come back roughly 10,000× faster than traditional methods, at 95% accuracy. AI is part of what we build, but it isn't the product. The hard work is system design, data, orchestration, and making outputs trustworthy enough that people act on them. Running population-scale simulations is a systems problem as much as a science one...