KEY RESPONSIBILITIES: Strategic Growth Blueprinting: Orchestrating the comprehensive Annual Operating Plan (AOP) and marketing strategies for distribution channels, focusing entirely on multiplying subscription revenues. Full-Funnel Campaign Management: Designing and deploying integrated B2B and B2C campaigns across linear TV, digital, print, radio, and OOH to build top-of-funnel demand and maximize bottom-funnel viewer conversions. Data Synthesis & BARC Analytics: Aggregating and translating large data pools, competitive tracking matrices, and BARC data into sharp, actionable marketing initiatives deployed straight onto the ground. Affiliate & Partner Alliances: Partnering with distribution leadership, affiliate networks, and cross-functional channel sales squads to build marketing loops and drive partner-led viewer acquisition. MarTech & Automation Integration: Exploring and scaling technology setups, automated consumer communication, and Generative AI frameworks to seamlessly solve ...