The Reputation Strategy and Research team sits within the Strategic Communications division at Teneo. We help our clients take a strategic approach to reputation, so they can win the trust their business needs. We design processes that help clients make defining strategic choices about reputation and build the positioning, narrative and communications strategy they need. We develop cutting‑edge research techniques to inform these decisions, identifying priority audiences and the most persuasive approaches. Our approach is audience‑led and evidence‑based, using research and insight at every stage of our projects.

We help organisations to:

• Determine where audiences stand on client‑critical issues and what drives their perceptions
• Define the shape of key audience segments, gaining a deeper understanding of where they are, what they like, and how to reach them
• Identify and unpack the reputational positioning required to achieve client objectives <...