Infatica grew to top-5 globally in residential proxies without real product marketing. The CEO has called for repositioning from IP provider to data provider. The CPO has been personally owning marketing-site work for 4 months and wants out. The website is a 7-year accumulation of WordPress pages with no architectural integrity. Product launches die because no one connects positioning → pages → sales materials. This role takes ownership of the entire chain.

Positioning & strategy (35% of time, ongoing)

• Data-provider repositioning — the core narrative work, executed across surfaces
• Competitive intelligence — real, ongoing analysis of Oxylabs, Bright Data, Decodo, ScraperAPI, Apify, others
• Customer voice — interviews, segmentation, win/loss patterns
• Discovery partnership with CPO — testing the 10-product backlog against market

Website ownership (30% of time, ongoing — heavier in first 90 days during rebuild)