This is an opportunity to define the visual identity for a new premium minimal activewear brand launching later this year. The brand is positioned at the intersection of fashion and lifestyle, with a calm, editorial, and design-led aesthetic inspired by brands such as COS, Totême, and Aesop. The focus is on creating a refined, modern, and timeless identity system that communicates quiet confidence and engineered precision. The ideal candidate will have a strong portfolio of work for fashion, lifestyle, or premium consumer brands, and a deep understanding of minimal, editorial design principles. You will collaborate closely with the founder to deliver a cohesive brand identity that sets the tone for the brand's launch and future growth. Deliverables Develop a comprehensive visual identity system, including primary and supporting typography. Create a visual identity system with clear rules and structure, ensuring consistency across all brand touchpoints. Design packaging elements such as...