Mission & Responsibilities

• Champion Havas unique approach to ‘media planning +’ in the form of Mx – emphasizing media experience versus media planning which includes connection, context and content
• Work closely with data and strategy communities as well as client leadership and specialists’ teams
• Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations
• Contribute to client satisfaction
• Ensure audience planning and data integration from Mx brief to Mx measurement

Media Experience best practices

• Embod the Mx excellence
• Champion Havas unique approach to ‘media planning +’ in the form of Mx – emphasizing media experience versus media planning which includes connection, context and content
• Work closely with data and strategy communities as well as client leadership and specialists’ teams
• Build relationships ...