Marketing Programs Manager

Well-established embedded technology company seeks a Marketing Programs Manager to steer US campaign execution and field engagement. This role involves building the regional marketing roadmap, running industry events and webinars, and shaping content that resonates with technical decision-makers. You'll work closely with cross-functional teams to align activities with sales priorities while measuring impact and iterating quickly. If you enjoy crafting integrated marketing plans and owning them from start to finish, this position offers significant autonomy and strategic reach.

Key Responsibilities

• Lead the US field marketing plan, including industry events, webinars, customer programs, and targeted vertical initiatives, with a focus on generating qualified opportunities.
• Collaborate closely with sales and commercial teams to support pre-event outreach, onsite activities, and post-event follow-up that drives pipelin...