Job Purpose
The role of Regional Marketing Manager role will be responsible for leading the marketing for the region by organizing and supporting all marketing support activities to Regional business teams across sales, service, dealer development and Rides in line with organizational strategy.
Key Responsibilities
Primary trade marketing support to India regional business teams across sales, Service, dealer development and rides to provide close marketing support & strategic interventions across all their interfaces to drive enquiry & customer satisfaction.
Primary custodian in building & executing the annual regional promotional calendar (in-search/intender) as per brand tenets provided by head office, across Above the Line (ATL) / Blow the line (BTL) channels in conjunction with Business / Public Relations / Customer Relationship Management (CRM) & Rides teams delivering annual business funnels (marketwise & model wise).
Ensure Strict adherence to brand guidelines acr...