Since its creation in 1962, at Havaianas we are passionate about bringing the vibrant and carefree spirit of Brazil to people all around the world through our iconic flip-flops. As a global brand with a strong presence in Europe, we are dedicated to spreading joy, comfort, and style with every step and committed to strengthening our presence in Europe and connecting with a diverse and aspirational audience.

Purpose of the Role

The Brand Manager – Trend Setting & Future Relevance drives cultural relevance and brand evolution across IDM, with a focus on trend creation and amplification.

The role is responsible for positioning South Korea as a trend setter while leveraging Thailand as a trend amplifier and accelerate market, ensuring insights translate into scalable brand impact.

Key Duties and Responsibilities

Develop South Korea as a Regional and Global Trend Setter

• Lead brand strategy across South Korea and Thailand