Content & Copywriting

• Write clear, engaging, and conversion-driven copy for:
• Job advertisements and recruitment landing pages
• Recruitment marketing campaigns
• Social media posts (organic and paid)
• Advertising blurbs and short-form promotional content
• Interview scripts, content outlines, and video captions
• Employer brand stories and press releases
• Translate complex role requirements and employee value propositions into clear, human, and relatable messaging that resonates with target talent segments
• Adapt tone, format, and messaging to suit each platform’s audience and best practices (e.g., LinkedIn, Meta, Reddit)

Social Media & Campaign Support

• Support the planning and execution of recruitment marketing and employer branding campaigns across multiple platforms
• Create content aligned with platform algorithms, engagement behaviors, and current trends