Job Description:



The Events Executive is responsible for amplifying brand presence through strategic events, consumer activations, and partnerships. This role blends creativity, relationship-building, and operational excellence to bring brand experiences to life in ways that are culturally relevant, impactful, and aligned with marketing and PR goals.



The role also provides leadership to the Community Relations Associate (CRAs), ensuring the successful execution of grassroots campaigns and community outreach.



Responsibilities:



Key Responsibilities: Brand Events & Activations

- Lead the planning, execution, and post-evaluation of consumer events and brand activations for portfolio brands.

- Translate brand calendars and campaign priorities into innovative on-ground experiences and consumer engagement initiatives.

- Work closely with internal teams and agency partners to develop creative event concepts aligne...