Programmatic / DSP (The Trade Desk)

• Activate and manage programmatic campaigns in The Trade Desk — display, video, CTV/OTT, and audio
• Set up audience segments, deal IDs, private marketplace (PMP) buys, and open exchange campaigns
• Manage CTV/OTT placements — targeting by DMA, household demographics, content channel, and viewership behavior
• Monitor viewability, video completion rate (VCR), frequency caps, and brand safety settings daily
• Optimize bids, CPM floors, and audience composition based on performance data
• Set up and manage cross-device targeting and audience extension strategies within TTD

Retail Media (CitrusAd, AdButler, Skai)

• Manage sponsored product and display campaigns in CitrusAd — the client's primary retail media platform
• Set up, traffic, and monitor campaigns in AdButler — ad serving, placement management, and creative trafficking
• Man...