Job Description :

Report to: Head of Marketing

• Monitor New Product Launch in collaboration with Product Team through Project Tracking System
• Support Marketing Manager to develop Innovation pipelines and regularly update Innovation Projects
• Understand the metrics of identified segments – size / growth / competitive intensity to identify & understand key user groups, influencers and decision makers
• Identify key competitors and substitute products, services and systems portfolio, propositions, and strategies and predict likely future trend and user behaviors.
• Use OGSM to manage the product/ system/service of the assigned product groups alignment with business strategy : define product specification, SKUs, price, profitability and effective management of marketing mix
• Lead and drive project product innovations
• Develop pricing strategy for product categories based on positioning and value.
• Devel...