New Business Development Identify, approach, and secure new customers in the forklift and material handling industry (All major brands). Develop and manage a strong sales pipeline through site visits, cold calls, referrals, and industry networking. Persuasively present Criterion Equipment’s superior service offering to win customers from existing suppliers. Secure both urgent breakdown work and larger workshop jobs (overhauls, rebuilds, major repairs) Recoding site visits using activity sheet that will be provided Using existing customer listing to expand on potential customer base and work Manage Jobs on IFS system using active WO reports Customer Visits & Relationship Management Spend at least 4 days a week on the road, actively visiting customers and prospects (Produce measurable reports). Build lasting relationships through regular, planned visits - always being visible, accessible, and trusted. Act as the first point of contact for technical queries and urgent support. Work closel...