Directs the activities that ensure the effective management of the assigned product line portfolio to achieve profit targets based on long term strategies, innovative product development, and supply chain management.

Strong emphasis will be placed on defining and executing strategies/tactics based on profit driven long term vision for the business. Collaborates with Communication, Activation and Sales team to assure the development and introduction of products that meet target consumer requirements.

Conducts/comprehends the analysis of consumer/customer requirements and competitive pressures, the development of new product initiatives and the creation of strategic plans to ensure that product portfolios and life cycles are correctly applied across market segments, distribution channels and consumers.

Establishes the development of a business intellige...