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Product Marketing Specialist - Customer Insights
General Motors
📍
são caetano do sul, Brazil
Location
são caetano do sul
Posted
June 26, 2026
Commute
Local Area
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This job is in your area. Enjoy a short commute and work close to home.
Job Description
**Hybrid**:Work physically at General Motors 3 times per week (TUE-THU)
**What will your role be**:You’ll work directly with South America Product Marketing Leadership to map current and future processes, looking for improvements opportunities and measuring key performance indicators.
- The foundation of this role relies on having a close contact to VSM, Planning, Finance, Public Relationship, GPSC & Program team.
- Support daily meetings with different levels of leadership, some of them in English or Spanish.
**What You'll Do (Responsibilities)**:The Product Marketing Specialist focusing on Customer Insights will be responsible for transforming customer data into effective, insight-driven marketing strategies. Their primary activities include:
- **Customer Data Analysis**:Collect, analyze, and interpret customer data from various sources, including surveys, market analysis, and direct feedback. Use analytical tools and existing surveys to identify trends, behaviors, and...
**What will your role be**:You’ll work directly with South America Product Marketing Leadership to map current and future processes, looking for improvements opportunities and measuring key performance indicators.
- The foundation of this role relies on having a close contact to VSM, Planning, Finance, Public Relationship, GPSC & Program team.
- Support daily meetings with different levels of leadership, some of them in English or Spanish.
**What You'll Do (Responsibilities)**:The Product Marketing Specialist focusing on Customer Insights will be responsible for transforming customer data into effective, insight-driven marketing strategies. Their primary activities include:
- **Customer Data Analysis**:Collect, analyze, and interpret customer data from various sources, including surveys, market analysis, and direct feedback. Use analytical tools and existing surveys to identify trends, behaviors, and...