Who you are

1. A Senior GTM Strategist: You are a Senior Product Marketing Manager capable of independently leading the Go-To-Market strategy for our core product, FlexiFleet, within the LatAm retail sector.
2. An Industry Expert: You bring deep B2B Product Marketing expertise in the logistics or e-commerce space, with a sharp focus on driving commercial results through market-specific strategies.
3. A Strategic Link: You act as a high-impact bridge between Product Strategy, Market insights, and Commercial success, reporting directly to the CPO with a dotted line to Marketing.
4. A Multilingual Enabler: You are a bilingual professional (English/Spanish) skilled at creating compelling value propositions and enablement materials that resonate with key B2B customers.

What you will do

1. Product Messaging & Positioning (Outbound Focus)

• Craft the core value proposition and product narrative for FlexiFleet, ens...