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Product Marketing Manager- Product-Led Growth
Insight Global
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Vancouver, Canada
Location
Vancouver
Posted
June 08, 2026
Commute
Local Area
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Job Description
Job Description
Insight Global is seeking a Product Marketing Manager (Product-Led Growth) to own all self-serve conversion. The successful candidate will own the growth engine that converts without a salesperson. They will perform content discovery, website proof, comparison pages, affiliate programs, and creator advocacy. Success will be measured with the growing AEO presence, measurable content-to-paid attribution within 90 days, conversion lifts from proof content, affiliate-driven paid customers, and active creator advocates within 90 days.
Responsibilities:
β’βOwn content strategy across category creation, emotional pain discovery, creator success stories, music-specific narratives, and audience-first thought leadership.
β’βOwn Answer Engine Optimization across AI discovery tools.
β’βBuild and manage comparison pages and proof content on getmade.ai.
β’βOwn affiliate and creator advocate programs.
β’βDirect AI-driven content systems and maintain editorial st...
Insight Global is seeking a Product Marketing Manager (Product-Led Growth) to own all self-serve conversion. The successful candidate will own the growth engine that converts without a salesperson. They will perform content discovery, website proof, comparison pages, affiliate programs, and creator advocacy. Success will be measured with the growing AEO presence, measurable content-to-paid attribution within 90 days, conversion lifts from proof content, affiliate-driven paid customers, and active creator advocates within 90 days.
Responsibilities:
β’βOwn content strategy across category creation, emotional pain discovery, creator success stories, music-specific narratives, and audience-first thought leadership.
β’βOwn Answer Engine Optimization across AI discovery tools.
β’βBuild and manage comparison pages and proof content on getmade.ai.
β’βOwn affiliate and creator advocate programs.
β’βDirect AI-driven content systems and maintain editorial st...