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Job Description
Role Overview
Own positioning, messaging, and go-to-market to drive pipeline and product adoption. The candidate will translate customer/market insight into compelling narratives, launch plans, and sales enablement that move ARR and retention
Key Responsibilities:
β’ Define ICP (Ideal Customer Profile), buyer personas
β’ Craft value propositions, differentiation, and category narrative; maintain message map and web copy.
β’ Plan the launch of the product and its go-to-market strategy, and manage its cross functional execution
β’ Develop product marketing plan, strategies (pricing, specifications, go-to-market, etc.), and track its status, ensuring that these are carried out efficiently
β’ Drive solution marketing and vertical GTM motions with industry narratives and proof.
β’ Help product team prioritize features by bringing in market and customer context
β’ Produce pitch decks, one-pagers, datasheets, case studies, w...