**Summary**

This role reports to the Direct Marketing Manager and is responsible for developing and driving marketing strategies and programs for a product or portfolio across its full lifecycle. This includes market analysis, product positioning, pricing, product launches, and future development. The role collaborates closely with cross-functional stakeholders, including engineering, design, suppliers, and customers, to define product requirements and enhance market competitiveness.

**What You Do**

+ Conduct market and competitive analysis to identify trends, assess product positioning, and recommend strategic priorities
+ Gather customer insights to develop and tailor compelling value propositions for different target audiences
+ Drive customer engagement and translate needs into product enhancements and improved satisfaction
+ Design and implement pricing strategies aligned with market dynamics and brand positioning.
+ Collaborate with cross-fu...