Responsibilities

• Develop and execute annual marketing plans and product launch strategies aligned with regional and global objectives.
• Identify market trends, customer needs, and competitive landscape to shape product positioning and messaging.
• Lead local launch readiness for new products (e.g., PFA, DCB, Urology, Endo, etc.), ensuring internal alignment and training.
• Work closely with the sales team to create product toolkits, value propositions, and selling materials.
• Drive clinical and economic value messaging tailored for Key Public, Other Public, Premium Private, and Other Private segments.
• Lead sales training and field coaching to ensure message consistency and capability development.
• Support pricing strategy and profitability analysis in coordination with Sales Ops and Finance.
• Utilize customer segmentation and product-positioning models to formulate and execute effective messaging, conce...