IMEA (India, Middle East, Africa) United Arab Emirates LE_0165-Grome Marketing (Cyprus) Ltd. Employee Assignment Not remote Full Time 1 July 2026

• Lead the category strategy for GLP aligned with LIXIL and IMEA business goals
• Analyze market trends in the GLP countries, customer needs, and competitor activities to identify growth opportunities.
• Oversee the product lifecycle, including new product introductions, discontinuations, and innovations.
• Develop a 3 years & 5-year plan and define the Product Road Map.
• Build and maintain relationships with key distributors to ensure quality & cost efficiency.
• Work closely with sales and marketing teams to create effective promotional campaigns and strategies.
• Ensure category performance meets revenue and profitability targets through tailored sales plans.
• Conduct regular market analysis, including customer segmentation, pricing st...