**About this role: **

Wells Fargo is seeking a Product Management Director to lead Value-driven Customer Engagement for Wells Fargo Branded Credit Card business.  In this role, you will have an opportunity to make a significant impact by transforming the strategy, marketing, and product capabilities by defining, developing, and implementing existing customer engagement strategies and capabilities.  Learn more about the career areas and business divisions at wellsfargojobs.com. 

 
**In this role, you will:**

+ Define and execute the existing card customers engagement strategy and roadmap focused on maximizing customer lifetime value, retention, and portfolio profitability
+ Define and execute value-driven offer strategies for existing customers, optimizing engagement, spend behavior, and portfolio performance
+ Drive the evolution of a data driven decisioning and profitability frameworks for targeting and offer optimization for existing customers
+...