Overview

Prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix.

Key Responsibilities

• Ensure achievement of top line and bottom line targets through providing marketing planning, support and execution.
• Ensuring optimal utilization of resources of Market research agencies, Advertising agencies and Media Agencies.
• Identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.
• Conduct primary and secondary sales analysis.
• Competition / consumer, Media and Profitability tracking.
• Formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.
• Development and implementation of marketing mix elem...