Plot turns social videos into answers.

People don’t just talk about brands anymore, they show them. In videos. In routines. In offhand moments – even when they’re not explicitly tagged.

Most of what matters now lives in social video, but it’s buried in volume. Plot exists to surface what actually matters.

We analyze millions of social videos to help teams answer questions like:

• Why do people love (or avoid) this product?
• What patterns are forming across how people use it, talk about it, and feel about it?
• Who are the fans consistently showing up without being asked?

Plot watches the feed for you pulling signal from speech, visuals, on-screen text, and comments and turning it into insight you can explore, ask questions about, and act on.

It’s part social listening, part research tool, part creative workspace rebuilt for a video-first world.

In less than a year si...