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Principal Analyst - Marketing
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Greater London, United Kingdom
Location
Greater London
Posted
May 11, 2026
Commute
Local Area
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Job Description
Principal Analyst - Marketing
Department: Marketing
Employment Type: Full Time
Location: London
Compensation: Β£74,000 - Β£84,000 / year
Description
This new role has been created to lead the continued development of Performance Marketing analytics at Go City. The Principal Analyst will design and implement the analytics strategy, translate business objectives into measurable KPIs, and present findings with data visualisation. Covering all Go City brands and Performance Marketing channels, this role will oversee analytics including web analytics, tracking, attribution and incrementality testing.
Key Responsibilities
- Collaborate closely with marketing teams to understand their needs.
- Acquire data internally, from partners and agencies related to campaign performance and work with Tech teams to ensure necessary tracking.
- Analyse datasets...