General Purpose

Contribute to grow sales and brand equity, by building our celebrity strategy and PR strategy in order to elevate brand image with clear KPI setting based on global/Japan communication strategy; PR and Celebrity strategy

The Assistant Manager is responsible for celebrity strategy including the influencers and product PR management together with PR manager with in Japan. Their objective is to secure the elevated media exposure on Tiffany products / new collections and the event message by managing celebrities/influencers and external agencies. 

This individual will report to PR manager, who has responsibility for the team management, especially focusing on product and celebrity PR. 

Key Accountabilities

Contribute to grow sales and brand equity, by collaborating and executing holistic celebrity strategy and product PR strategy with PR manager.