The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA.
Roles & Responsibilities: 1. Data Projection and Analysis: - Conduct the user, platform, and campaign analysis to identify the key campaign improvement areas, ., user awareness, user conversion, revenue and cost optimization, and profitability, and provide recommendations and innovative solutions to improve platform campaign performance - Responsible for end-to-end campaign performance management, including setting the campaign target, analyzing campaign performance, and evaluating the campaign improvement plan - Evaluate the ...