**Company description**

Zenith is a **global media agency network** and part of Publicis Media. It specializes in **media planning, buying, and performance-driven marketing** , helping brands grow through data, technology, and strategic media investments.

**Overview**

The Digital Buying - Group Head will be responsible for **end-to-end execution of digital media campaigns** , including campaign setup, optimization, vendor coordination, and performance tracking across platforms like Google, Meta, and programmatic ecosystems.

**Responsibilities**

+ **Campaign Execution:** Plan, set up, and manage campaigns across **DV360, Google Ads, Meta Ads, Programmatic platforms, and Ad Servers (GAM)**
+ **Media Buying & Trafficking:** Handle **IO creation, deal setup (PMP/PG), creatives trafficking** , and ensure timely campaign launches
+ **Optimization & Performance:** Monitor and optimize campaigns based on **KPIs (CTR, CPC, CPA, ROAS, ...