Drive digital experiences as the Personalization Lead within Humber Polytechnic's Digital Experience Platform team. This full-time Business Analyst role focuses on enhancing web experiences tailored for diverse audiences while ensuring effective user journeys.
As a key member of Humber's Information Technology Services, you will spearhead personalization initiatives, utilizing data insights for continuous optimization. Collaborate with stakeholders to define objectives, design A/B testing strategies, and enhance user engagement. Your role is pivotal in evolving digital interactions across various properties, fulfilling institutional goals through targeted approaches.
Key Responsibilities:
• Collaborate with stakeholders to define user journeys
• Design A/B tests and segmentation strategies
• Lead personalization initiatives for web content
• Manage tools for campaign delivery and performance
• Analyze data for continuous improvement
Requirements:
• Five years...